Products

AI Conversation Products for Local Businesses and Enterprise Networks.

CRSTBL helps businesses turn menus, products, services, websites, and customer interactions into AI-powered conversations that improve discovery, capture intent, and generate business intelligence.

Turn Static Business Information Into Live Customer Conversations.

Most business websites still depend on visitors clicking through menus, pages, product lists, PDFs, or search bars. CRSTBL changes that experience by turning business information into a Conversation Agent that can answer questions, guide discovery, capture intent, and surface business insights.

For local businesses, CRSTBL helps website visitors find products, menu items, services, locations, and next steps faster.

For enterprise customers, CRSTBL connects conversations across locations, catalogs, menus, teams, and customer segments to reveal what people are looking for, where demand is emerging, and what business actions should follow.

CRSTA wasn’t built as another chatbot.

Over 18 months of engineering focused on three foundational challenges: building a scalable AI platform, enabling secure collaboration across organizations while preserving each participant’s source of truth, and creating a semantic intelligence engine that delivers accurate, multilingual conversations at low operating cost.

James McMillian, Co-Founder & CTO · CRSTBL

How Intent Analysis Leads to Actionable Results — 3 Simple Steps

How Intent Analysis Leads to Actionable Results in 3 simple steps: 1) Visitor arrives with a question, need, or goal. 2) CRSTBL engages in a natural AI conversation to understand intent and context. 3) CRSTBL extracts structured intent (goal, need, timeline, business size, interest level) and delivers it to CRM, Sales, Email/Marketing, and Integrations. The result: every conversation becomes actionable insight — helping your team engage better and convert more visitors into customers.

Choose the Product That Fits Your Business.

CRSTBL is designed for both local businesses that need fast, practical AI adoption and enterprise networks that need deeper intelligence across locations, products, menus, partners, and customer segments.

CRSTBL Local
For storefronts.

Restaurants, retailers, service businesses, and small multi-location operators.

Self-serve Conversation Agent trained on your menu, catalog, or services — live in a day, not months.

From $120/mo · 14-day trial
Explore Local
CRSTBL Enterprise
For networks.

Chains, distributors, franchise systems, loyalty and card networks, and enterprise platforms.

Deploy branded avatar Conversation Agents across locations, then turn conversations into cross-network intelligence.

From $1,000/mo · Talk to sales
Explore Enterprise
CRSTBL AI Discovery
Be found by AI.

Any business that wants to appear in ChatGPT, Perplexity, and other AI search.

Hosted directory page structured for AI consumption — included with every account. Optional paid tiers for deeper optimization.

Free with every account
Learn about AI Discovery

One underlying platform. Your business information — menus, products, services, hours, locations — structured once and used for AI conversations, AI search, and business intelligence.

Local Simplicity. Enterprise Intelligence.

Only capabilities that are confirmed and deliverable today are listed here. See each product page for detail on how each capability is delivered.

CapabilityCRSTBL LocalCRSTBL Enterprise
Conversation Agent (text & voice)Included (1 agent with 1 role)Included (1 agent, any channel)
Additional Conversation Agents$100/mo eachText/voice: $100/mo · Avatar: $500/mo each
Avatar channel (visual identity)Available — deploy branded avatar Characters
Character Identity reuseOne Character can power multiple agents across roles and locations
Menu, product, service, or FAQ uploadIncludedIncluded
Customer Q&AIncludedIncluded
Lead/contact captureIncludedIncluded
Multi-language conversationsIncludedIncluded
Per-location deployment1 included; $50/mo additionalMultiple under one entity; $100/mo additional
Predetermined reportsIncludedIncluded
Semantic and context mappingIncluded (CRSTBL Intelligence Layer)
Per-agent analyticsIncluded
Cross-location analyticsIncluded
API / webhook accessIncluded
Enterprise onboardingIncluded (dedicated onboarding manager)
AI Discovery (AEO/GEO hosted page)Included freeIncluded free

Start Simple. Scale Into Enterprise Intelligence.

Local plans are designed for fast adoption, practical reporting, and small business conversion. Enterprise plans are designed for multi-location deployment, advanced analytics, semantic/context mapping, API access, and deeper business intelligence.

ProductStarting PriceTrialBest Fit
CRSTBL Local$120/mo14-day free trialRestaurants, retailers, service businesses, and small multi-location operators
CRSTBL Enterprise$1,000/mo platform feeRequest a demoChains, franchises, distributors, loyalty networks, credit card networks, enterprise platforms
CRSTBL AI DiscoveryFree baseline; add-ons from $99/yrIncluded with any accountAny business that wants to be found by AI search

Be Discoverable in the Age of AI.

Every CRSTBL account — including during the free trial — receives a hosted directory page that makes your business information visible to AI chatbots and LLM search engines worldwide. This is the same concept as search engine indexing, built for AI. We call it AI Discovery. It's free because we believe discoverability shouldn't cost a business to exist.

For businesses that want to go further, CRSTBL offers the CRSTBL Context Engine — a structured data export that adds deeper context beyond what a hosted page carries, plus meta tags and keywords you can apply to your own website to improve LLM search relevance.

Learn About AI Discovery →
Common Questions

Fast answers before you commit.

The seven questions we hear most from teams evaluating CRSTBL. For the full set — data handling, industries, integrations — see the complete FAQ.

What is CRSTBL?

CRSTBL turns your business information — menu, catalog, service list, policies — into an AI conversation agent your visitors can talk to. Instead of hunting through navigation, they ask a question and get an answer.

How is CRSTBL different from a traditional chatbot?

Chatbots follow scripts and break on anything unexpected. CRSTBL Conversation Agents interpret natural language, remember context across a conversation, and answer from your real business data.

Full comparison: CRSTBL vs Traditional Chatbots.

Does CRSTBL replace my website?

No. CRSTBL adds a conversation layer on top of your existing website. Visitors keep browsing normally; CRSTBL is there when they have a question that navigation doesn’t answer well.

How long does deployment take?

CRSTBL Local goes live in about a day. CRSTBL Enterprise takes 4–8 weeks with structured onboarding. The main variable is how much organizing your business data needs, not the technology.

What plans are available?

Two: CRSTBL Local at $120/month per location with a 14-day free trial, and CRSTBL Enterprise from $1,000/month with configurable add-ons. See Local pricing or Enterprise pricing for details.

Can CRSTBL support multiple locations?

Yes, on CRSTBL Enterprise. Each location can maintain its own product info, hours, and menu variations while sharing a common brand voice across the whole network.

How does the 14-day free trial work?

Sign up for Local, provide your business info, and your Conversation Agent goes live. Full analytics from day one. No charge for 14 days, no charge if you cancel before the trial ends. Enterprise starts with a scoping conversation instead — no free trial.

Make Every Business Conversation More Useful.

Whether you operate one location or manage a large network, CRSTBL helps customers find what they need faster and helps your business understand what those conversations reveal.

CRSTBL gives every business an AI conversation layer. Local businesses use it to help customers find answers and take action faster. Enterprise customers use it to deploy branded Conversation Agents — including visual avatars — across locations, products, menus, and customer segments, then use the CRSTBL Intelligence Layer to reveal intent, demand, and business intelligence. Every CRSTBL account includes AI Discovery — a free hosted page that makes your business visible to AI chatbots and LLM search worldwide.