AI for CPG & Distribution

Win the Moment When Buyers Ask AI
What to Buy

When shoppers ask AI for product recommendations, make sure your brand shows up with accurate, complete information — not your competitor's.

14-day free trial. No credit card required.

CPG & Distribution Demo Video Demo
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Live Demo

Watch CRSTBL as a Distributor Sales Assistant.

UnFo’s distributor sales team uses CRSTBL to explain product applications, compare options, and route qualified questions — live.

Case Study · Distributor Sales Enablement

Supporting 200+ Distributor Salespeople with AI.

Safety Equipment & Cleanroom Supplies · North American Manufacturer · $50M+ Annual Revenue

200+
Distributor salespeople supported by an always-on product expert
$750K
Projected additional revenue in the conservative scenario
~8mo
Estimated payback period on the full deployment
Read the full case study
Product Discovery Intelligence

Turn complex catalogs into AI-ready business context — continuously refined by real buyer questions.

CRSTBL helps brands and distributors organize product attributes, use cases, and availability signals into AI-ready business context. As buyers and sales teams ask questions, CRSTBL identifies demand signals, missing product information, comparison patterns, and opportunities to improve how products are discovered and explained.

1
Questions and Answers

Buyers and sales teams ask about product attributes, applications, use cases, integrations, and availability.

2
Intent Analytics

CRSTBL identifies demand signals, comparison patterns, buying intent, and product gaps.

3
Context Updates

Catalog data, attributes, use cases, and sales enablement content sharpen into AI-ready context.

4
Better Discovery

Buyers and AI assistants better understand, recommend, and route customers to your brand.

What CRSTBL Learns

Every buyer conversation feeds your product intelligence layer.

CRSTBL captures the signals hiding in every distributor sales conversation and every AI query — and turns them into structured intelligence brands can act on.

CRSTBL LearnsBusiness Use
Which product attributes buyers ask aboutImprove product descriptions and AI-ready context.
Which comparisons happen most oftenImprove positioning and competitive messaging.
Which use cases recur across customersImprove sales enablement and product education.
Which questions reveal buying intentPrioritize leads, content, and distributor support.
Which product gaps create confusionImprove catalog structure and training materials.
Enterprise Intelligence Layer

Built for Enterprise Product Discovery.

CPG buyers, distributor sales teams, and retail partners are asking AI first. CRSTBL Enterprise gives brands the intelligence layer to show up correctly, consistently, and continuously.

  • Semantic and context mapping across products, categories, attributes, applications, and use cases.
  • Conversation intelligence across buyers, sales teams, distributors, and customer segments.
  • API access for enterprise data workflows and reporting.
  • Complex catalog support — product docs, spec sheets, distributor knowledge, and structured taxonomies.
  • Cross-channel discovery context for websites, AI assistants, and conversational search.
  • Branded avatar Conversation Agents for distributor sales enablement — the case study above documents 200+ salespeople supported.
Enterprise Engagement

Turn distributor and buyer conversations into brand intelligence.

Every CPG Enterprise engagement starts with a demo. Tell us about your catalog complexity, distributor network, and buyer segments — we’ll show you the deployment path.

200+Salespeople supported
50+Languages
24/7Product answers
6+Channels supported
The Problem

Shoppers Ask AI What to Buy

When your product attributes are missing or inconsistent, your brand loses consideration at the exact moment of decision.

  • AI assistants recommend competitors because their data is more complete
  • Product attributes are inconsistent across retail and distributor channels
  • New launches and campaigns aren't reflected in AI answers fast enough
  • Brand positioning gets lost in generic product descriptions
CRSTBL for CPG & Distribution

How CRSTBL Works for You

Win more purchase decisions at the moment of choice. When AI recommends your products with accurate information, you capture more market share from competitors who aren't optimized for AI discovery.

What You Manage in CRSTBL
Product details & attributesNutritional informationSizing & packagingPromotional campaignsAvailability signals
What Improves
  • Higher brand consideration in AI recommendations
  • Fewer wrong answers about your products
  • More consistent product information across channels
  • Less manual updating during launches and campaigns
Example Questions Your Data Powers
Which option fits my dietary goals and budget?
What's the difference between these two products?
What pack size makes sense for meal prep for two people?
Get Started Today

Turn Customer Questions Into
Sales, Orders, and Leads

Launch a dedicated AI agent for your CPG or distribution business. Start your 14-day trial — no credit card, no developer, no waiting.